Posts by John McMullen
Meta Tag Optimization
Meta Tag Optimization: A Simple Guide for Your Business Introduction What is Meta Tag Optimization? Meta Tag Optimization is all about fine-tuning the metadata on your website, like title tags and meta descriptions, to make it easier for search engines to understand and rank your content. When done right, Meta Tag Optimization can significantly boost…
Read MoreMobile Compliancy Analysis
Understanding Mobile Compliancy Analysis Introduction What is Mobile Compliancy Analysis? Mobile Compliancy Analysis is a crucial part of making sure your website works well on mobile devices like smartphones and tablets. As more people use their phones to browse the internet, it’s important for businesses to ensure their websites are easy to use on smaller…
Read MoreWeb Usability Analysis
Understanding Web Usability Analysis: How to Analyze Your Site to Improve It A Web Usability Analysis is an essential tool for businesses looking to improve their website’s performance. This analysis focuses on how easy it is for users to navigate and interact with your website. It’s a critical aspect of Digital Marketing because a well-designed…
Read MoreBacklink Monitoring
404 Monitoring
What is 404 Monitoring? Have you ever clicked on a link or typed in a website address, only to be greeted by a message that says something like, “404 Page Not Found”? If you have, you’ve encountered a 404 error. But don’t worry, it’s not as scary as it sounds and that’s what we’re here…
Read MoreGoogle Analytics Configuration
The Importance of Google Analytics Configuration in Digital Marketing What is Google Analytics Configuration? Google Analytics Configuration refers to the process of setting up and managing Google Analytics for your website. This tool helps you track and analyze how visitors interact with your website, providing valuable insights into user behavior. By understanding these metrics, businesses…
Read MoreSitemaps and Robots.txt
The Importance of Sitemaps and Robots.txt in SEO Introduction What Are Sitemaps and Robots.txt? Sitemaps and Robots.txt files are crucial tools in the world of SEO. A sitemap is a file that lists all the pages on your website, helping search engines like Google understand the structure of your site. On the other hand, a…
Read MoreSubmission to Google
Understanding the Importance of Submission to Google for SEO Success Introduction Definition of Submission to Google Submission to Google refers to the process of providing information to search engines like Google in a way that helps them better understand and rank your content. This process is essential to Enhance Your Website’s Visibility and reaching the…
Read MoreSEO Keyword Research
Understanding SEO Keyword Research: Your Guide to Better Online Visibility Introduction Definition of SEO Keyword Research SEO Keyword Research is the process of identifying the specific words and phrases that potential customers use when searching for products, services, or information online. By understanding and targeting these keywords, businesses can optimize their content to rank higher…
Read MoreTransportation Company SEO Case Study
A real-world case study of SEO optimization done for a transportation company out of Houston, TX. They provide hot shot services and were wanting to boost their online presence. After optimizing their website and bringing the load time from 15 seconds to 1.9 seconds, we started working on optimizing the website’s verbiage, tags and schema…
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