This is a real-world case study of SEO optimization done for a transportation company out of Houston, TX. They provide hot shot services and were wanting to boost their online presence. After optimizing their website and bringing the load time from 15 seconds to 1.9 seconds, we started working on optimizing the website’s verbiage, tags and schema information.
Visitor count is up to ~500/wk in October from ~250/wk when we started in July.
This is a general look and feel of the weekly updates provided with our SEO services:
This is the type of week we want to see every week!
- Everything is in the green! It looks like we have 100% stabilized from the SEO changes and should see continual growth now.
- It’s great to see in addition to the users increasing, the average duration and bounce rate are also in the green. That means these are the right visitors and the ad targeting is working.

All in all, things are moving along. I’m going to let this homepage edit ride for a bit and work on the flatbed subpage from an SEO standpoint. That page in particular shows in search engines on certain keywords.

You’ll get an update like this from us every Monday and we strive to explain as much of the process as possible and keep you in the loop!
If we can help with any SEO services for your company please text or call (281) 401-9321 or email us at hi@smple.com.